There’s something about summer sun, open water, and a reliable straw hat that just makes sense. Whether you're behind the boat, setting up camp, or spending long hours outdoors, you need gear that’s made to last. That’s where the Wake Hat from Lost Hat Co. comes in. Designed for full-sun days and built with performance in mind, the Wake series delivers the function and style that outdoor brands, outfitters, and creatives demand.
In this post, we’re diving into everything that makes the Wake Straw Hat lineup stand out. From the clean lines of the Natty Wake to the camo-backed Slough and Bottomland styles, we’ll explore how each model holds up under pressure and why it’s become a favorite among hardwearing crews across the country.
Designed for the Outdoors, Made to Last
Three Wake Hat Styles, Each with a Purpose
The Wake Hat lineup features three distinct models, each thoughtfully designed for different needs but all rooted in durability and comfort:
Natty Wake, a minimalist option crafted from natural straw. It features no lining, allowing maximum breathability, and a folded, sewn edge for a polished finish. This hat keeps things simple in the best way possible. It's ideal for brands or guides who want a clean look that still turns heads.
Natty and Bottomland Wake, which blends the same natural straw structure with a polyester underbrim printed in Mossy Oak Bottomland camo. This version offers more visual depth while remaining extremely tough. The print won't fade or shrink over time, even in high-exposure environments. It’s a strong pick for anyone working the land or outfitting a brand with roots in the woods.
Natty and Slough Wake brings that vintage duck blind vibe to the table with an Old’s School Slough camo polyester underbrim. Like the Bottomland version, it’s designed to resist wear, hold its shape, and add a little extra character to a classic silhouette.
All three versions are built on a timeless lifeguard hat shape with a wide brim, firm crown, and an adjustable chin strap. They're equally suited for long days on the water, roadside setups, or weekend market booths.
More Than a Lifeguard Hat
Straw hats aren’t all created equal. Many start out stylish but quickly lose shape, fall apart in the sun, or fade with just a few wears. That’s not how we do things at Lost Hat.
Every Wake Hat is crafted with longevity in mind. The sewn edge on the Natty Wake strengthens the brim without adding weight, and the polyester-printed underbrims on the Slough and Bottomland models are built to take a beating. These hats won’t shrink, fade, or droop. They’re made to hold up whether you're fishing a tide, framing a house, or branding your next apparel drop.
Customize It Your Way
Custom Rope Colors at No Extra Charge
A standout feature of the Wake series is the option to customize the hat’s rope color. It’s a detail that sets your brand apart, and we made the process as easy as possible.
When you place your order, you’ll see a rope selection tool with 13 different color options. By default, your hat comes with a standard black rope. But if you choose another color, such as white or green, we’ll include your selected color as an extra rope in the box — at no extra charge. That means you get the black rope installed on the hat, plus your alternate rope to swap in as needed.
This feature is exclusive to Lost Hat Co. and was designed to give you maximum control without adding cost or complexity. It’s especially handy for brands who want to coordinate their hats with logos, patches, or seasonal collections.
Simple Ordering, Whether You Need a Few or a Few Hundred
Whether you're outfitting a full team or just getting your brand off the ground, we’ve got flexible ordering options to meet you where you are. Wake Hats are available in case quantities of 25, perfect for larger orders or stocking up for the season.
Not quite ready to go that big? No problem. You can also order smaller packs of 1, 5, or 10 hats – up to you. That makes it easy to test out new designs or start slow while you build your business. We keep the process straightforward so you can focus on getting your gear out into the world.
Wake Hats in the Wild
Wake Hats are already in heavy rotation across the country. From fishing guides and hunting camps to coffee trucks and apparel brands, they’re showing up where sun coverage and style both matter.
Outfitters love the ruggedness. Creatives love the blank canvas. Decorators love how well they work with patches and transfers. And customers? They love how they look and feel.
Whether you’re adding to your brand’s summer line, kitting out your river crew, or just looking for a better straw hat to wear on the job, the Wake Hat delivers.
Who We Are: Lost Hat Co.
At Lost Hat Co., we specialize in blank wholesale hats, goat ropes, and beanies designed for independent brands, outfitters, and creatives who want to leave their mark on quality headwear. We’re a small team with a clear mission: to make dependable, well-crafted hats for people who wear them hard and wear them well.
Our wholesale program is built for apparel decorators, outfitters, guides, and small brands that want premium headwear without the big-brand markup. With a curated collection that often includes custom materials like Mossy Oak Greenleaf, we offer unique styles that stand out in the market. Whether you're ordering in bulk or just getting started, we make it easy to find a hat that fits your vision.