When we launched the SA7AGE 7 panel hat, we knew we were stepping into a more technical build than most blanks out there. And since then, it’s only gained traction, quickly becoming one of the most popular styles across the entire Lost Hat Co. lineup.
The SA7AGE Old’s Cool collection takes that same proven silhouette and brings it to life with our throwback camo program. If you’re looking for a 7-panel hat that checks all the boxes with modern fit, retro camo, and reliable performance, you’re in the right place.
Fit That Actually Fits
One of the biggest issues we kept hearing in the industry was that most 7 panel hats just don’t fit right. They’re too shallow, too narrow, or collapse in weird spots. We didn’t want to build another version of that. So we didn’t.
The SA7AGE is our deepest fitting hat to date. It’s designed to sit right, mold naturally, and hold its shape wear after wear. The sizing range covers more ground than most blanks out there, starting around 7 inches on the tightest snap and stretching all the way to almost 8 inches on the last snap position. That means one hat can comfortably fit small heads, big heads, and everything in between.
So when people ask us which hat works best for larger sizes, this is the one we send them to.
Beyond sizing, the profile of the SA7AGE stands out because of what it doesn’t do. It won’t sink in or collapse on the sides like some cheaper 7 panels on the market. We spent over 8 months refining the mold and buckram combo with our factory to ensure the front panel holds a clean, flat face whether you're rocking a patch, embroidery, or letting the camo speak for itself.
Old’s Cool Camo, Designed to Work
The Old’s Cool line is our nod to the patterns that built a generation of outdoorsmen. Think marsh blinds, flooded timber, late-season fields. These patterns blend in like they’re supposed to without the gloss and glare you’ll find on most twill-based polyester hats.
Every fabric in the Old’s Cool collection is 100 percent polyester, but don’t let that fool you. This isn’t that shiny, loud fabric you see on most store-bought hats. We specifically sourced a matte finish to make sure it stays subtle in the woods. That means no reflection, no risk of flaring birds, and no giving away your location during turkey season.
The fabric is also breathable, quick-drying, and won’t hold sweat lines or water spots the way cotton or twill can. Whether you’re in the blind, out on a jobsite, or just working your booth at a show, this hat holds up.
Five Throwback Colorways That Hit Hard
The SA7AGE Old’s Cool drop comes in five colorways built from some of our most requested camo combos. Here's what’s in the collection:
· Delta and Chocolate
· Slough and Balsa
· Marsh and Sand
· Brackish and White
· Sneaux and White
Sneaux, pronounced snow, gets a lot of questions. It’s spelled with a little Louisiana flair but said just like the word snow. All five of these colorways carry that classic look with fresh mesh and snap pairings, making them ideal for brands looking to stand out without stepping too far from the roots.
Each SA7AGE Old’s Cool hat includes a rear snap tag, a feature that’s become a staple for Lost Hat Co. over the last few years. The snaps also always match the mesh for a streamlined, clean finish.
Built for Brands, Ready for the Outdoors
Whether you’re decorating these for a client or launching your own brand’s next run, the SA7AGE 7 panel Old’s Cool offers more than just a good look. It was built with decorators in mind, giving you a stable canvas on the front, consistent sizing, and colors that work with a range of logo styles.
Because the front panel stays rigid and upright, your embroidery or patch won’t warp over time. And because it’s not sinking or curving inward, your design actually gets seen. If you’ve been hunting for a 7 panel that doesn’t fight your art, this is it.
It also doesn’t hurt that the look works just as well in the duck blind as it does at the farmers market. This hat moves across industries, from outfitters and waterfowl brands to workwear lines and lifestyle crews.
Who Is Lost Hat Co.?
Lost Hat Co. was built for the outfitters, apparel brands, and outdoor-minded businesses who were tired of digging through hundreds of hat styles that didn’t fit their vision. We offer premium blanks in timeless earth tones. No fluff, no filler. Just the kind of quality you want your name on.
We keep it simple with clean silhouettes, durable construction, and a curated lineup that speaks to the outdoors. Whether you're guiding in the backcountry or outfitting a crew for the season, Lost Hat Co. makes it easy to find the right lid every time.