When Lost Hat Co. launched in 2022, we knew we needed a staple. A hat that felt honest. Durable. Uncomplicated. Something you could toss in the back seat, wear to camp, sweat through in the woods, or throw on before a morning run to the feed store. That’s where the Goat Rope Solids came in.
What began as a launch with eight core colors quickly grew into a 16-color lineup covering all seasons and all styles. At the heart of it, though, the Solids are built on one thing—simplicity done right. The construction is straightforward: 100% duck canvas cotton. No frills. No fake distressing. Just a clean silhouette that earns its character the right way, through wear.
We designed this hat with influence from the ones our grandfathers wore. Not the waxy, stiff, can't-break-it-in type, but that old duck canvas lid hanging on the same hook for 30 years. The one that softened over time, shaped to your head, and never quit.
A Color Lineup That Covers Every Season
Over time, the Goat Rope Solids line has become more than just a throwback. It’s a canvas for your brand, your crew, or your story. That’s why we didn’t stop at earth tones. While classic hues like Tobacco, Cream, Olive, and Vintage Navy have anchored the line, we’ve steadily added pastels and seasonals that still feel grounded in the outdoors.
Tobacco remains our number one seller when the weather cools off. It’s a rich, deep color that looks as good in a duck blind as it does on a main street. Cream, on the other hand, holds strong year-round—a timeless neutral that works in any setting. Olive and Vintage Navy have earned their spots in the heavy-hitter category too, offering utility and color without being loud.
But we didn’t stop at the classics. With additions like Cutthroat, Tarpon, Barnacle, and Kraken, we’ve built out the softer side of the Solids. These newer pastels bring in coastal influence, summer energy, and subtle tones that still work just as well embroidered with your brand as they do blank.
Built to Break In, Not Break Down
The Solids line isn’t just a color story. It’s a material story. Each hat is made from 100% duck canvas cotton, which means it’s built to last but also to mold and change with time. Right out of the box, the fit runs true with a stock setting that fits heads in the 7 ¼ to 7 ⅜ range. Leave two snaps open and you're in the 7 ⅝ range. Snap it all the way down and it’ll hug a 7 inch head just right.
But because of the nature of duck canvas cotton, you’ll get a more custom fit over time. These hats soften with wear. They shrink slightly when exposed to water, sun, or heat—just like your favorite old tee. That’s not a flaw, that’s a feature. Want to maintain that custom fit? Let it dry on your head after a surprise storm or wash, not on the dash of your truck.
The result? A hat that doesn’t just look lived-in. It is lived-in. Every Goat Rope Solid ends up a little different depending on the hands it passes through and the life it sees.
The Return of Duck Canvas
When we first started designing hats, duck canvas was nowhere to be found in the blank hat market. It wasn’t trending. It wasn’t flashy. But it was real. We knew it from the jackets our granddads handed down, the utility bags that never wore through, and the gear that always got packed first.
We didn’t want another cookie-cutter trucker. We wanted a hat that looked like it came out of an old photo album. And duck cotton gave us that throwback feel, without sacrificing durability or structure. It’s a material that shows up for work and wears in with pride.
If you’ve been looking for a hat that feels more like gear and less like merch, this is it.
More Colors Always on the Way
We’re not done yet. The Solids line is always evolving. We keep a rotation of new colors in production and sampling, ensuring there’s always something fresh around the corner. Some are seasonal. Some are based on feedback. Some just feel right for the time.
But no matter what color drops next, you can trust it’ll still have that same core construction, same duck canvas body, and the same work-ready attitude. We don’t drop colors just to chase trends, we add them when they’re something we’d wear ourselves.
So whether you’re ordering for your brand, your guide crew, or just want a lid you can depend on, the Goat Rope Solids are built for it.
Who Is Lost Hat Co.?
Lost Hat Co. was built for outfitters, apparel brands, and outdoor-minded businesses who are tired of digging through hundreds of hat styles to find something that actually fits their vision. We offer premium blanks in timeless earthtones—no fluff, no filler—just the kind of quality you want your name on.
We keep it simple: durable construction, clean silhouettes, and a curated lineup that speaks to the outdoors. Whether you're running a brand, guiding in the backcountry, or outfitting a crew, Lost Hat makes it easy to find the right lid, every time.