If you've ever dug through a storage tote of old gear and come across a beat-up Mossy Oak cap that still fits like a glove, you get it. There’s a reason why certain camo patterns stick with people—they’re tied to seasons spent chasing gobblers at daylight, hunkering in blinds through cold snaps, or burning brush in the off-season. That's the kind of history that built the Mossy Oak Goat Rope series.
Back in 2021 and 2022, when we launched Lost Hat Co., there was a big gap in the market. The outdoor headwear scene had moved on to shiny, synthetic materials and bold fashion trends that didn’t match the way most people actually live or hunt. So, we took a step back and asked: What kind of hat would we have wanted to wear growing up? The answer was simple. We needed to bring back the vintage Mossy Oak patterns—but do it right. That’s how the Mossy Oak Goat Rope line was born.
Built Like the Old Days, Designed for Today
Every goat rope in the Mossy Oak lineup starts with a solid foundation. Four of the five camo patterns—Bottomland, Greenleaf, Treestand, and Shadow Grass—are printed on duck canvas, a nod to the original gear worn in the ‘80s and ‘90s. We deliberately chose a 60/40 cotton-poly CVC (chief value cotton) blend with a wet print technique to deliver a high-quality look and feel. This fabric isn’t sublimated and it doesn’t have a shiny coating. No glare in the woods, no high-gloss billboards on your forehead—just a low-profile, field-ready finish that looks like it belongs in the woods, not a mall.
To maintain the authenticity of each vintage camo, we matched the fabric to the era. Bottomland, first released in 1986, deserved the same rugged, matte duck cotton treatment it had back then. Shadow Grass, Treestand, and Greenleaf followed in that same spirit. We didn’t want to just print a cool pattern on a trendy hat. We wanted to make a hat that feels like it came out of your uncle’s closet but fits like it came from a modern outfitter.
New Bottomland is the one exception. It’s a more current pattern, so we made the decision to print it on a 60/40 cotton-poly twill fabric. This fabric is a little smoother, a little softer, and it makes the New Bottomland pattern really pop. Still field-ready. Still comfortable. Just adapted for a newer generation of camo wearers.
Every Detail Done With Intention
While the fabric is foundational, we didn’t stop there. Each Mossy Oak goat rope features our signature 550 paracord rope across the crown—rugged, purposeful, and ready to bend into that classic curve that wears in just right. Some folks flatten it. Others bend it like a five-panel dad hat. However you wear it, the shape adapts over time for a clean, broken-in feel.
We also use an internal buckram support flap—not permanently fused—so the hat holds its shape without feeling stiff or boxy. It gives structure while still allowing the front to settle into a natural, slightly unstructured profile. You get the comfort of a broken-in hat, with just enough lift to keep it clean-looking.
When it comes to fit, these hats are built to accommodate a wide range of heads. Snaps all the way closed you’re looking at about a 7” fit. Straight out of the box with two snaps open, you’re looking at about a 7 3/8. That’s a sweet spot for most. And if you extend it out to the last 2 snaps, you’re looking at a 7 3/5 fit. For folks with larger domes, we’re working on XL versions—we haven’t forgotten about you. And yes, there’s a kids line too, because the next generation of turkey hunters deserves to grow up in Bottomland.
The Patterns That Started It All
Each Mossy Oak goat rope in the lineup has its own legacy.
Bottomland is the camo that launched a movement. Developed in 1986, its bark-and-leaf base and earthy tones blend in just about anywhere in hardwood timber. It’s a classic for turkey season but just as effective in the duck blind.
Greenleaf brings in the vibrant tones of spring. If you’ve ever hunted a leafy southern ridge or called into a May hillside, you know why this one still holds a place in the lineup. It’s loud in the right way—just like spring gobblers.
Treestand was built for vertical cover. It’s a forgotten gem that does the job in late-season hardwoods or on frosty ridgelines. We brought it back for those who hunt high and need their camo to match the season and setting.
Shadow Grass is the old-school waterfowl go-to. This one’s for flooded fields, cut rice, and cold mornings. We’ve had a hard time keeping this one in stock for good reason—it hits a nostalgic nerve and still flat-out works.
New Bottomland carries the DNA of the original but with a sharper, more digital edge. It works in modern scenarios, for hunters who blend tradition with newer gear setups. And because it’s printed on twill, the camo pops just a bit more.
Why It Still Matters
We didn’t make this line to chase trends. The Mossy Oak goat rope collection exists because people still care about what their gear says about them. It says they’re tied to the land, to tradition, to the stories that come with early mornings and long walks in. These hats aren’t fashion pieces. They’re functional, personal, and built to last.
That’s the heart of what we’re doing at Lost Hat Co. We’re not just selling blank hats. We’re building a lineup that honors where outdoor gear came from, while making it easier for modern brands, guides, and outfitters to put their name on something they’re proud of.
Who Is Lost Hat Co.?
Lost Hat Co. was built for outfitters, apparel brands and decorators, and outdoor-minded businesses who are tired of digging through hundreds of hats that don’t speak to their values. We offer premium blanks in timeless earth tones—no fluff, no filler—just the kind of quality you want your name on.
We keep things simple: durable construction, clean silhouettes, and a curated lineup that reflects the backcountry, the blind, the dock, and everything in between. Whether you’re guiding a hunt, building a brand, or outfitting your team, Lost Hat makes it easy to find the right lid every time. From goat ropes to beanies to our vintage Mossy Oak line, our wholesale offerings are made to wear hard and look good doing it.